Swim Club Management Group

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Grand Opening Success for New Aquatic Center

For Immediate Release-July 19, 2017

Grand Opening Success for New Aquatic Center

Magnolia Green’s new $5.6 million aquatic center opened with much fanfare and anticipation on July 14.  The 10-acre center located in Moseley, Va., features an eight-lane, Junior-Olympic sized competition pool, a splash pool for younger children offering slides and sprayers, an activity pool for the older children featuring a water tower slide, volleyball net, and basketball hoops and a lounge pool with large shade umbrellas and lots of in-pool seating. The aquatic center also includes a custom-designed, pirate ship themed children’s playground and a snack bar offering up food and drinks. The owner and community developer iStar broke ground on the aquatic center in October 2016.

Magnolia Green also features Arbor Walk, a recreation center with pools, sports courts and playing fields, plus miles of paved walkways and a swim team with over 100 participants.

iStar contracted with Swim Club Management Group to manage both facilities. “We are thrilled to partner with Swim Club Management Group.  Their approach to safety and members service is highly regarded in the industry and that was on full display during Opening Weekend,” said Tom Page, Vice President of iStar.

The aquatic center will soon be joined by Magnolia Green’s new $5 million, 15,000-sq. ft. clubhouse.

About iStar:

iStar (NYSE: STAR) finances, invests in and develops real estate and real estate related assets as an adaptive investment company. Building on over two decades of experience and more than $35 billion of transactions, iStar brings uncommon capabilities and new ways of thinking to commercial real estate.

Additional information on iStar is available on the Company’s website at www.istar.com.

About Swim Club Management Group (“SCMG”):

SCMG manages over 250 swim clubs and aquatic centers throughout the Carolinas and Virginia. In addition, their Family of Companies include Club Camps Management Group, LLC which is a leading service provider to private clubs for summer camps and child watch services, and Tops Fitness Management, LLC a leading provider in the industry of Corporate Wellness and Fitness Management. In total, they employee nearly fifty full-time professionals and over 2,000 seasonal employees. Additional information on SCMG is available on the Company’s website at www.swimclubmanagement.com.


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Dear Huntersville Town Staff, Town Commissioners, Residents and HFFA Members:

On behalf of the entire Swim Club Management Group Family of Companies (“SCMG”), thank you. Our team is humbled and honored to be selected to manage the Huntersville Family Fitness and Aquatic Center (“HFFA”). Thank you to the committees that recommended us, to the Commissioners that voted for us, and to the residents that have supported us along the way.

For myself and many of our team members, Huntersville is our hometown. Over the past 15 years, our company has grown across the region to include multiple business units and thousands of employees. During that time, our heart and our headquarters have always remained in Huntersville. We care deeply about this community and we look forward to providing HFFA with the type of service that is needed and that the residents deserve.

We recognize that change is never easy and that relationships can take time to build. We also recognize that consistent quality service is necessary to build the trust and confidence that you expect of us and that we expect of ourselves. You can be certain that we will use all of our resources to provide that quality service and ensure success at HFFA.

It is our intent to hire all current HFFA employees and to employ them indefinitely. However, we also recognize that with any change a review period is appropriate. Over the next 90 days we will begin seeking feedback from members, employees, sponsors, vendors, Town Staff, and Elected Officials to determine what is working and where opportunities for improvement exists. After 90 days we will begin the process of enacting the suggested changes, enhancing member services, and putting HFFA on a path to financial sustainability.

Current employees are encouraged to visit the website below to complete updated employment forms. New applicants interested in joining our team and being part of this exciting period, may also visit the website below to submit an application.


Thank you again for the continued support of our company. We look forward to seeing you at HFFA!


Brian Sheehan, President/CEO
Zach Brown, Transition Leader / Interim Executive Director

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