Welcome to Swim Club Management Group
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Our Advisors

C.W. Cook, MCM, CCE

Hospitality and Club Advisor
C.W. started his adult work career serving in the U.S. Air Force in the military club division. With this initial grounding, he left the military and furthered his education by graduating with a Bachelor’s Degree in Hospitality Management from Florida International University, and a Master’s Degree in Hospitality Administration from the University of Nevada-Las Vegas. Along the way, C.W. has spent over 20 years managing at some of the finest private clubs in FL, TX, NC, & SC, with the last 7 years of that service being as the General Manager at North Hills Club in Raleigh, NC. C.W. was integral in helping to lead the club through a renaissance and complex construction projects into one of the finest athletic clubs in the country. C.W. is a highly regarded club manager across the country, is a member of the prestigious Club Managers Association of America Honor Society, holds the coveted Certified Club Manager (CCM) & Certified Chief Executive (CCE) designations and was the 2008 National Excellence in Club Management award recipient given by Club & Resort Business magazine & The McMahon Group. C.W. is currently in candidacy for the Master Club Manager (MCM) designation, which is held by less than 20 club managers nationwide. In addition to his club experience, C.W. has also functioned as a national risk management consultant and to date has consulted with over 250 YMCA’s, Camps, & Clubs across the country.